Making a Stir

24 December, 2015

In the latest of our articles on the next cocktails to make a stir in the bar world,  World’s 50 Best Bars editor Hamish Smith catches up with Imperial Craft owner Bar Shira, who has entered his drink, 'El Camello...Loco', into Bacardi Legacy 2016.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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